BELGRADE, March 21 (Xinhua) -- The 54th International Motor Show opened here on Thursday with new technologies in the automobile industry highlight of this year's show.

Under the slogan "In rear-view mirror", the fair brought some 400 exhibitors all over the world, with 48 premieres of models from premium brands expected.

The annual fair was opened by Serbia's famous veteran actor Vlasta Velisavljevic, a 92-year-old who still has a valid driving license.

According to Velisavljevic, the International Motor Show, which was first held 81 years ago, continues the tradition of presenting the latest from the automobile world to Serbia.

According to the organizers, the exhibit area is some 37,000 square meters. The International Motor Show this year brings 35 automobile brands and 36 motorcycle brands, of which some saw their world premieres at the just concluded Geneva Salon.

One of the most popular cars at the ceremony was Jaguar I-pace, awarded by the prestigious magazines with the "European car of the year" for 2019, while visitors were also attracted by the new Rolls Royce Cullinan, Ferrari Portofino, BMW X7, Range Rover Evoque, Audi A1 Sportback and many others.

Moreover, the visitors tested some of the latest motorcycles from BMW, Honda, Harley Davidson and many other brands.

The fair will gather car lovers from Serbia and the region until March 31, hosting numerous presentations, lectures and discussions on new technologies, traffic safety and other topics.